Zero Carbon CEO Panel – Joseph Brakohiapa

A Zero Carbon CEO Panel provided best practices and lessons learned from the burgeoning cleantech sector.  Here are some highlights from each of the four speakers:

Joseph Brakohiapa, with CleanPower Finance, helps make solar energy possible by providing various services that promote automation and easier financing.

“We’re trying to ride the adoption of solar and renewables into the mainstream,” said Brakohiapa, of the 24-member start-up based in San Francisco.

Brakohiapa said his business is trying to eliminate many of the barriers that make it difficult to expand solar infrastructure.  For example, he said there is typically no point-of-sale financing, meaning customers have to pay for solar up front.  He said there should be monthly payments available, much like paying for a car.  In addition, he said solar technicians need to have Web-based technology that eliminates much of the cumbersome paperwork involved in transactions.